The (Often-Forgotten) Key to a Successful Social Media Strategy

Don’t even think about creating a social media strategy without having leadership vet your brand first.

It’s a smart move for an organization to have a social media strategy. But in many-an-organization’s rush to develop one, some actually are setting themselves up for long-term social media failure.

Having a social media strategy is important! It is critical to be able to effectively carry out the tactics that strengthen your brand strategy online and demonstrate through real-time posts how your organization "walks its talk" in terms of its mission, values and priorities.