Convio’s Annual Benchmark Study Showcases Online as Fastest Growing Fundraising and Engagement Channel

Convio today released the results of its annual Convio Online Marketing Nonprofit Benchmark Index™ Study. The results of the study indicate that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The study shows that online engagement continues to play a crucial role for nonprofits: online legislative advocates grew 20 percent, email files continued to grow at a median 22 percent across all sectors and gift sizes increased in 2010.