Online fundraising grows

Driven largely by giving to international disasters, online fundraising grew 14 percent in 2010 after falling in 2009, a new report says. Excluding international online giving, which grew 163 percent, online fundraising grew 10 percent, says the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

Based on data from 40 nonprofits, the report also says the response rate for fundraising e-mail fell 19 percent on average to 0.08 percent in 2010, while the response rate to advocacy e-mail fell 7 percent on average to 3.3 percent.