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As an email marketer, you’re probably aware of the myriad of mistakes you can make any time you create and send your campaign. From spelling mistakes, to broken links, to inaccurate segments, things can go wrong for even the savviest of marketers. This is probably why many marketers experience that all-too-familiar, knee-knocking fear before pushing “send” on a campaign.
It’s inevitable that at some point a mistake will happen, so let’s take a look at some common reasons for sending "oops" emails, see some real-life examples and examine how to deal when you find yourself facing an unfortunate error.
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