Convio Survey Shows Overall Giving During 2010 Holiday Season to Exceed $48 Billion as 74 Percent of US Adults Plan to Give

Convio estimates that US giving during the 2010 holiday season to nonprofit organizations will be more than $48 billion across all giving channels --including online, direct mail and donation at checkout – as more than 174 million adult Americans plan to give money to charity between Thanksgiving and year-end. Online giving alone is estimated to account for more than $6 billion, an increase of more than 30 percent from this same period in 2009.