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study%20on%20mobile%20donors<%2Fa>%20by%20The%20Pew%20Research%20Center's%20Internet%20%26%20American%20Life%20Project<%2Fa>%20—%20which%20analyzed%20the%20“Text%20to%20Haiti”%20campaign%20after%20the%202010%20earthquake%20—%20finds%20that%20these%20contributions%20were%20often%20spur-of-the-moment%20decisions%20that%20spread%20virally%20through%20friend%20networks.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fpew-releases-mobile-charitable-giving-report%2F" target="_blank" class="email" data-post-id="16010" type="icon_link">
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Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors by The Pew Research Center's Internet & American Life Project — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.
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