How to Plan Your Stories for 2017

Deciding on your big picture goals and creating at least some loose project plans can give you structure for the year. But how can you plan for storytelling? That’s what I want to talk about in today’s blog. These tips will help you with editorial and content planning and more.

Think about your themes. While you can’t predict everything that’s going to happen during the year, you do want to strategically pencil in some things. A great thing to start with is your editorial or content themes for the year. Editorial or content themes are basically the high-level idea that will tie together a series of appeals, stories, newsletters, social media posts, etc. Some organizations will choose their themes based on what they are fundraising for.