Podcast: 5 Ways to Drive Away Donors

Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here's how you can help solve that problem:

1. Write and design for your co-workers (or yourself).
2. Change the subject between your acquisition and cultivation messages.
3. Educate your donors.
4. Develop your website differently from your offline messages.
5. Have sloppy donor data.