Political Campaigns' 'Social Fundraising' Starts 2012 With a Roar
Social fundraising platform Fundly released the latest metrics of the "Fundly Political Index" (FPI) — the first-ever index that measures the velocity of social fundraising activity across the social Web during the 2012 campaign cycle.
According to the Fundly Political Index, political campaigns' social fundraising velocity by the end of January 2012 had increased to 53 times higher than in the previous year. "Social fundraising" is defined as peer-to-peer fundraising and fundraising using social media as its main method of solicitation.
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%0D%0A%20%20According%20to%20the%20Fundly%20Political%20Index,%20political%20campaigns'%20social%20fundraising%20velocity%20by%20the%20end%20of%20January%202012%20had%20increased%20to%2053%20times%20higher%20than%20in%20the%20previous%20year.%20"Social%20fundraising"%20is%20defined%20as%20peer-to-peer%20fundraising%20and%20fundraising%20using%20social%20media%20as%20its%20main%20method%20of%20solicitation.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fpolitical-campaigns-social-fundraising-starts-2012-with-roar%2F" target="_blank" class="email" data-post-id="15575" type="icon_link"> Email Email
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