How to Raise Funds With Holidays and Awareness Days

July is National Wheelchair Beautification Month. It's also Cord Blood Awareness Month. I'm not telling you this because I think either of those issues is silly or frivolous. There are no doubt quality nonprofit organizations that need to raise funds for needed programs related to those two issues.

But if they use those awareness months as reasons for donors to give, they will almost surely fail.

That fact that it's a holiday (or awareness day, week, or month), is rarely a reason people give.