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I’m seeing a trend in what I call “fact-sharing,” instead of sharing a story.
To illustrate what I mean, I’ve got a some short audio clips to share with you. Listen and hear the difference between sharing facts and sharing words that cause people to feel something. Anything.
What you cause others to feel isn’t the point. It’s that you don’t recite a list of facts when you share a story. As I’ve said before, a list of facts is really a report.
Describing how someone felt before, during and after your program served the individual is what makes people want to give you more money, time and advice.
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