In Search of the Magic Formula for Philanthropy

Foundation staff and major donors may not hear much direct criticism of their foundations or giving, surrounded as they are by grantees and grant seekers. But it seems like everyone has a point of view on what philanthropists should be doing: You can’t flip through more than a few pages of The Chronicle of Philanthropy or Stanford Social Innovation Review—and recently The New York Times and Wall Street Journal—without finding an article with the words “foundations should” or “philanthropists should.”

Yes, I admit it. I have sometimes uttered—and written—those words. So have many inside and outside philanthropy—including Silicon Valley tycoons and consultants and foundation leaders seeking to influence the practices of their peers. It’s become a long, long list of “shoulds”—some of which we could probably all agree on, some of which depend on the situation, and some of which are in direct conflict with each other.