Seeing Donors as Partners: Will You Shift Your Culture?

In all the recent media stories covering what’s wrong with charity fundraising, one thing that’s not getting enough airtime is what an amazing and life-enhancing experience giving can be. This gives us a huge opportunity—but may well require quite a shift in how we work.

From what I see, giving helps us to express our values and beliefs to achieve some good out of bad situations, to stop someone else from suffering the same terrible disease we have seen a loved one go through, to look after people in our communities, and to fight for the human rights we can’t imagine not having.