How to Separate the Clooneys from the Carrot Tops in Your Email List

Summer in Hollywood is about blockbuster movies and celebrity sightings. In the world of red carpets and premiere parties, stars range from A-listers, like George Clooney, to, well, not so highly rated celebs, like Carrot Top. The same could be said for your email customer contact list.

Think of your most valuable, highly engaged email contacts as your own "A-list," and your least valuable, maybe even inactive, contacts as your "D-list." It won't benefit you to wine and dine Carrot Top when you’ve got Clooney on speed dial, right? So, why bother? Instead, read on for advice on how to segment your email celebrities and strategically schmooze your contacts.