This Site Lets Users Donate Their Online Shopping Data to Nonprofits

If you don't have extra money or time to give to charity, a new startup suggests donating something else: yourself. More specifically, your (anonymized) shopping data.

Data Does Good, a benefit corporation, lets users choose a nonprofit to support and link up their Amazon shopping history. The startup's system automatically strips away personal information, then aggregates it with other data for sale. Each year, your chosen nonprofit gets a $15 donation.

"We both had experience working with consumer data and knew how valuable online shopping information had become," said Scott Steinberg, who co-founded Data Does Good with fellow Stanford Graduate School of Business grad Eric Peter.