Snapping Up Snapchat: Why It's Worth It

Two years ago, we asked the question: "Can Nonprofits Benefit from Snapchat?" After using the app and investigating its privacy and security, I couldn't really find much use for nonprofits. It isn't secure enough to send sensitive information to clients or staff, and I could only find examples of businesses using the app.

Recently, after getting more into the app myself and discovering that more than just sneaky teenagers were using it, I decided to revisit Snapchat as a viable platform for nonprofits. I found some creative ways that nonprofits and other organizations were taking advantage of Snapchat's unique features.