Social media is becoming essential to charity fundraising, says Institute for Philanthropy

Social media is becoming an essential part of charity fundraising, according to a paper from the Institute for Philanthropy.

Philanthropy and Social Media gives advice to charities and funders on how to use social media for activities including fundraising, connecting with supporters and delivering their services.

It says social media is beoming increasingly important in driving donations. "There are organisations, groups and individuals who are using these tools to great effect," the report says. "Some have completely revolutionised their work by using social media.