Social Media Fundraising 101 for Nonprofits

This September, nonprofits could earn extra simply by leveraging Facebook and Twitter.

GoodWorld, a startup that aims to help nonprofits easily raise funds online, is launching Social Giving September, a monthlong fundraising event for nonprofits working on particular issues.

There will be one theme for each week of the month, and nonprofits can choose under which category they see fit to participate. The event will involve games, challenges and competitions, and prizes await top fundraisers—one nonprofit is guaranteed $1,000 each week—and the most generous donors.