Social Media, Mobile Strategies Top Priorities for Nonprofits in 2012

With the new year now well under way, U.S. nonprofit groups have indicated that they likely will place heavy emphasis on social media and mobile solutions to drive stronger fundraising and marketing results in coming months, according to Charity Dynamics’ 2012 Digital Marketing Survey.

The survey, which includes feedback from 70 Charity Dynamics clients, revealed shifting priorities in some areas of nonprofits’ marketing plans for the year ahead.

Among them, 73 percent of respondents indicated that their organizations plan to address social media strategies in 2012.