Spring Cleaning Time for Your Organization's Fundraising Database

Since spring is now officially here, what better time of year to clean out the virtual dust bunnies that have accumulated in your donor database? Your nonprofit is probably well into executing on its strategic plan for 2013, and you may have a good sense of your outreach needs as you gear up for the year-end giving crunch. Ensuring that your database is thoroughly cleaned and scrubbed is a critical, but often overlooked, success factor for nonprofits.