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Still stuck for subject lines for your year-end e-mails? The subject line is like the outer envelope for direct mail. It’s the window into your message. Make sure it’s wide open and gives a glimpse of something that grabs folks’ attention. Make it intriguing, urgent, exciting, compelling, emotional, shocking or funny. The more useful and specific it is the better.
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- Companies:
- Heifer International
- Time Inc.
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