Stop Building Lists. Start Building Relationships.

If your lists aren't helping you build relationships, they're pretty worthless. This isn’t just a semantic difference or a slight change in strategy. This changes everything. I’m not suggesting that you burn your email list or abandon social media. They are powerful tools — and once you start building relationships, you’ll find that you increase the breadth of your engagement, as well as the depth of engagement, for each person who interacts with you. So, what does building relationships in the nonprofit space really look like?