Stop Making Stupid Email, Direct Mail Mistakes

Last week, my wife received an email appeal that demonstrates that fundraising professionals continue to make stupid email and direct mail mistakes. I’m not talking about fundraisers who have failed to use cutting-edge techniques. Instead, I’m talking about folks who have made s-t-u-p-i-d mistakes when it comes to the fundamentals of making a simple appeal.

To help you avoid some common, yet stupid, mistakes with your email and direct mail appeals, I’m going to share the email solicitation my wife received from the Rosenbach Museum and Library.

Now, let’s look at the appeal closely to see where the author went wrong.