Story-Based Stewardship: Why It Works

Storytelling is an important tool that nonprofits are using in fundraising and communications. But perhaps its most important role is being able to forge relationships with constituents in a scalable way. Especially when it comes to annual-giving stewardship.

Being familiar with the complexities of annual-giving portfolios, I know that many annual giving fundraisers struggle with how to provide donors with meaningful stewardship without having to put in 14 hour days. Moreover, the real secret of course to retaining donors and increasing fundraising revenue is to provide donors with stewardship.