Student Research Spots a Flaw in Planned Giving Perceptions

As part of her research for Humber College, Rebecca Farrell conducted a survey and received responses from 128 charities in Canada. Of those, 44.53 percent said they did not have a planned giving program in place. When the perception is that there is no time, knowledge and resources to implement a planned giving program, it is understandable that so many charities in Canada are missing out on what is one of the most rewarding and satisfying relationships an organization can have with its donors.