Research company Phoenix Marketing International announced findings from its monthly study among affluent individual investors age 21+ with $100,000+ in investable assets.
Participants in the March 2012 monthly Phoenix brand health and advertising performance study reported that they typically donate less than $2,500 each year to charitable organizations. Donations do increase among higher income households, but not exponentially. Phoenix research shows that one-third of U.S. households with annual income in excess of $150,000 donate at least $5,000 annually and about one in six donate more than $10,000.
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%0D%0A%20%20Participants%20in%20the%20March%202012%20monthly%20Phoenix%20brand%20health%20and%20advertising%20performance%20study%20reported%20that%20they%20typically%20donate%20less%20than%20$2,500%20each%20year%20to%20charitable%20organizations.%20Donations%20do%20increase%20among%20higher%20income%20households,%20but%20not%20exponentially.%20Phoenix%20research%20shows%20that%20one-third%20of%20U.S.%20households%20with%20annual%20income%20in%20excess%20of%20$150,000%20donate%20at%20least%20$5,000%20annually%20and%20about%20one%20in%20six%20donate%20more%20than%20$10,000.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fstudy-shows-wealthy-give-modestly%2F" target="_blank" class="email" data-post-id="16204" type="icon_link"> Email Email
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