Study Suggests Nonprofit Sector Workforce Better Than Most

A new report produced by Imperative and Anna Tavis, an adjunct professor at the School of Professional Studies at NYU, says that “purpose-driven workers” are more valuable to employers than workers more motivated by other things. According to the study, only 28 percent of the population is purpose-driven, but—no surprise—nonprofits have more than their share of such folk.

Imperative is an organization founded by Aaron Hurst, author of The Purpose Economy and founder of the Taproot Foundation, so we are sure he has more than a little emotional skin in the game of seeing the purpose-driven as more valuable, but the study finds that purpose-driven employees have 20 percent longer expected tenures, are 47 percent more likely to act as ambassadors for the organization and are 64 percent more likely to be fulfilled in their work.