StumbleUpon Launches Program to Help Nonprofits

StumbleUpon is officially launching Stumbling for Good, a new advertising program to help nonprofits increase awareness and site traffic. The San Francisco-based company started the program earlier this summer, initially running a campaign for the World Food Programme, and is now opening up the effort to include more organizations.

StumbleUpon, a discovery engine that recommends web and mobile content for its more than 15 million users, will help nonprofits reach users most likely to respond to their messages and engage with them via its new Paid Discovery social media brand ad platform.