To Succeed Long-Term With SEO, Focus on Relationships

As Google algorithms continue to change at a tremendous rate, it can be tempting to chase after the latest search engine optimization tips and techniques. The Internet is full of conflicting and confusing advice, and trying to keep up can feel like a full-time job. To get out of this loop, try thinking of SEO in a whole new way. Google’s fundamental goal is to provide the best search results. While the word “best” is still a bit nebulous, Google is basically looking for rich, deep content by subject matter experts who are trustworthy and credible. To meet that description, stop chasing techniques and start focusing on relationships.