SXSW: What Social-Media Analytics and Data Can't Tell You

I’m just back from the SXSW Interactive Festival, where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang of Crowd Companies and Colby Flint of Discovery Channel. We discussed how social-media analytics can provide some great information on your existing social media followers, but at the same time, there are gaps that need to be filled through other techniques.