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Much of fundraising is an art, not a science. Knowing when a prospect is ripe for an ask or how to craft a case for support that really tugs on the heartstrings takes experience and practice. There are, however, several immutable, undeniable laws of great fundraising that are so very essential to the process that they can’t be overstated. Simply put, if you want to be a thriving nonprofit with rapidly growing fundraising revenue, the following rules are incontestable.
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