The 5 Rules for Supercharged Year-End Fundraising

In working with dozens of nonprofit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: 1. Make sure your message is consistent. 2. Be mission-focused, not gimmicky. 3. Make multichannel asks. 4. Cultivate year-round in each of those channels. 5. Run year-end giving like a campaign.