The Instagram Algorithm: What Nonprofits Need To Know

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post."

Many brands and individuals are decrying the move, fearful of the limited reach that Facebook content can have due to its similar algorithm. For nonprofits already struggling with the organic reach of their content, this change to Instagram’s feed may cause some heartburn.