The Met's Media Message

The Met's aggressive strategy of media initiatives has been a runaway success. In 2006, the company began transmitting live, high-definition opera performances into movie theaters. Last season, 2.4 million tickets were sold to nine different shows. The Met realized over $8 million in net revenue.

Says Peter Gelb, the Met's general manager, "… The Met has discovered a new source of revenue that has expanded its capacity and is helping to ensure the education of future audiences at same time."