The Most Boneheaded Fundraising Meme of Our Time

It was a well-known speaker in the fundraising industry. The speaker's assertion: Donor retention has gotten so bad, we should just stop acquiring new donors and focus all our energy on retention. I wouldn't really bother bringing it up if it were just one boneheaded idea from one industry expert who hasn't done the homework. But I keep encountering this "Stop Acquiring New Donors Meme." People are saying that all over the place. I wonder how many fundraisers have actually taken this horrific bit of advice.