The Next Big Thing in Fundraising: Monthly Giving Programs

To increase the likelihood of turning your casual donors into recurring donors and, eventually, lifelong fundraisers and major donors, as well as build a recurring revenue model for you organization, consider the following six tactics: Create a hub of information, stories and recognition for the program. Recruit a group of highly engaged individuals before your public launch. Treat these individuals like investors, and make them feel special. Offer a low point of entry. Talk about the impact of your program. Create relationships and community.