The No. 1 Mistake Fundraisers Make When Collecting Stories

Collecting stories consistently is ranked as the No. 1 storytelling challenge that fundraisers face in the surveys and research that I conduct. This fact was clear in the 2015 research project I did with Network For Good, called The State of Storytelling. Perhaps you can relate to this challenge, too.

In my own experience, there have been times when collaboration felt more like pulling teeth. But that’s not really collaboration. That’s friction. What some of those experiences taught me is that rather than constantly trying to solve the problem in front of us, we have to start from the foundation up.