The Nonprofit Communicator's Guide to GuideStar

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors.

It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.

Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.

But your organization also needs to tell its story effectively in other spaces where reporters are likely to research nonprofits.