The Nonprofit Website Tweak You'd Be Crazy Not to Try

The other day, I saw this tweet pop up on my timeline:

https://twitter.com/McGeePDX/status/689937632206290944

Ah, the age-old debate: Should we feature a pop-up ask on our nonprofit websites or not?

I have a problem with this question though. I don’t think it’s the right question to ask.

It’s not whether or not you should have a pop-up ask; it’s what should you be asking for?