The Orr Group: Campaigns—Changing the Game

What kinds of things should nonprofits look at, and seek advice on, if they are considering embarking on a campaign? In this video, Orr Group leaders discuss three critical components: 1) the need for a big idea and a big vision to motivate and inspire donors 2) the value of a dynamic, authentic and credible “sales” force—board, development staff and leadership—to engage donors, and 3) access to qualified donors who have an affinity with an organization and its mission.