The Reason You Shouldn’t Like Your Donor Message

The donor relationship equity built over the lifetime of an organization should not be taken lightly. Author Jeff Brooks encourages you to apply his proven strategies for raising more money and to avoid jarring tactics that jeopardize donor relationships.

One of the passages we liked best in Brooks’s latest book, "A Fundraiser’s Guide to Irresistible Communications," was titled “Self-centric fundraising.”

Simply put, if you like your message, your donor won’t. Read on to find out why.