The Secret to Writing Better 'Donate' and 'Volunteer' Pages

When was the last time you updated the "donate" and "volunteer" pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that "donate" and "volunteer" pages only need to offer mechanisms for bringing in support; they should be written to inspire support. So, what’s the secret to writing copy that inspires support? Planning.