The Single Best Way to Increase Your Fundraising Success

I talk to nonprofit fundraisers every day about how to raise more money. We talk about prospecting, cultivation and asking. We talk about donor stewardship. We talk about events, direct mail and online giving. And when we’re done, I am occasionally asked one final question … “Joe, what’s the single biggest thing I can do to increase our fundraising this year?”

My answer is the same every time: “Talk to your donors.”