The Ways Knowing Your Audience Impacts Your Website

When you’re designing a new nonprofit website, there are a ton of things to think about. What do you want the website to do? What should it look like? Who’ll be involved in the project? How will you drive the right people to the site? But before getting into the details of your new website, it’s important to answer one key question: Who are you targeting with the new site?

This all-important question has implications for many facets of your project.