Putting Your Eggs in Lots of Baskets: Tips for Diversifying Your Fundraising

What do all sustainable fundraising strategies have in common? Diversity. In other words, yes, that old adage about not putting too many eggs in one basket applies to the nonprofit sector. You never want to depend on a limited number of sources for all of your funding, for a variety of reasons. At its core, diverse fundraising is really about your nonprofit's long-term resiliency, and we've seen many organizations take on the challenge of rethinking or expanding how they raise money, usually aming to reach more individual donors.