TNT survey reveals a third of donors give after receiving direct mail

Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains 'hugely important.' One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a survey by delivery company TNT. The poll of 2,000 British adults found that 57 per cent of those who respond to mail appeals do so by post. It also found that 10 per cent of respondents would use information sent through the post to find out more about a charity, but 87 per cent of