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Whenever anyone downloads our nonprofit website guide, that person gets an email from me asking for the biggest wish for his or her organization’s website.
It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to their digital fundraising.
And yes, I really do read and reply to all of ‘em!
A recurring theme among the responses goes something like this:
“I wish we had more traffic on our website!”
Not exactly surprising, right? Everyone who’s ever run any kind of website will tell you that they’d love more visitors.
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