Top 10 Tips for Successful Nonprofit E-Appeals

Planning any special e-mail campaigns before the end of the fiscal year? This summer? If not, think about it. An e-campaign costs pennies on the dollar compared with print marketing. And the right message at the right time to the right market can empower your supporters to help you change the world. Your success will be measured not by how many you send, but by how many get opened; then how many answer your call to action. Here are 10 basic tips to assure your e-mail engages your audience.