Trust key to giving by 'Millennial' donors

Donors in the U.S. ages 20 to 35 prefer to give to organizations they trust, are motivated to give by a compelling mission or cause, and prefer to give online, a new study says.

Among nearly 3,000 "Millennial"-generation donors that age who responded to a survey by Achieve and Johnson, Grossnickle and Associates, 93 percent gave to nonprofits in 2010, with 10 percent giving $1,000 or more.