Try This Fresh Twist on Giving Tuesday

I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either.

Tom Belford, writing at The Agitator*, "On Giving Tuesday, Thank, Don’t Ask," shared an idea from Claire Axelrad.

Claire suggested hijacking Giving Tuesday and making it "Giving Thanks Tuesday." Instead of a day to give to our organizations, use the hype to thank the donors who make our organizations possible.